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European Music Awards Fly High
November 21, 2012
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A Tale of two Awards Shows: while the AMAs (American Music Awards) scored a record low audience on ABC TV this past weekend (with a 20% drop in audience), MTV2's broadcast of the EMAs (European Music Awards) pulled in a record high audience the week before. This year's EMA show not only attracted record TV viewing numbers in the US, but the broadcast was also #1 on Mashable's Social TV chart for cable programs for the week. In fact, the Mashable chart showed more overall activity for the EMAs (5.6 million, 80% positive) than it did for the AMA's (4.1 million, 65% positive).
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