Data's Impact on the Music Biz

This week The Conversation posted an interesting article on the impact of data on the music biz, and how it has transformed the way the industry operates. These days nearly every decision made is informed by data - on everything from how to market and sell music, to where and when artists will tour. The article explores how data's impact on the music biz has evolved and shifted the industry from one where decisions that were informed by sales and radio play, to one where streaming services and social media stats carry much more weight. Read more on how "the ways that raw information - accumulated via downloads, apps and online searches - is influencing not only what songs are marketed and sold, but which songs become hits" here.