Millennial Live Music Preferences

A recent tipsheet published by Eventbrite on the live music preferences of US millennials has revealed that about 40% have attended a live concert in the past year, and that festival attendance among millennials has increased from 17% to 24% since 2014. The study also found that millennials prefer to go concerts "they believe in" and might have a positive impact - like promoting social change or positive influence on society. According to Eventbrite, "Positive impact was a key influence on this age group's decision to attend a show, with 80% more likely to go to an event featuring artists using music for social changes. 79% said they attend live music events to show support for the beliefs held by that performer." Read more on the live music habits of millennials here.