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YouTube Still Struggling to Place Ads
March 11, 2010
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Video analytics firm TubeMogul says that YouTube is still struggling to place ads even on its most popular videos. The firm's analysis shows that only 42% of the videos in YouTube's Top 100 most-viewed have ads. However, some progress has been made since last year when the figure was 37%. Here's how the ads break out:
Type of Ad Ad % 1 Display 94 2 Pre-roll 5 3 Overlay 1 All of the revenue generated by YouTube (not just from the top 100 videos), contributed $451 million out of the $24 billion total revenue that parent company Google generated in 2009.
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