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10 Questions with ... Rob Cressman
November 7, 2017
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1) What was your first job in radio and who were your early influences and mentors?
I was an intern in the News Department at full-service WFVA-A/F in my hometown of Fredericksburg, VA. That internship created a path to my first full-time position (hosting middays) with WFVA/WBQB. Vince Genson, Fred Jacobs, Woody Bartlett, Greg Mull and Dave Beasing are among those who, early in my career, offered solid direction and inspiration.
2) Before we talk about WDRV (The Drive), you have quite a strong programming background. Give us some of the stations and highlights from your career prior to joining The Drive.
- Middays - WFVA-WBQB/Fredericksburg, VA;
- PD/OM - WJMA-WJMZ/Orange, VA
- PD/OM - WAVF/Charleston, SC
- PD/OM - WMFS/Memphis, TN
- PD/OM - WAQY-WLZX/Springfield, MA
- SVP/Programming - WFBQ-WOLT-WNDE-WUBG/Indianapolis
- PD - WDRV/Chicago
3) This January will mark two years since you took over the programming reins for The Drive and I understand the station is performing quite well in the market. Can you give us the latest ratings report card?
I am fortunate to work with such a talented group here in Chicago. Over the past 22 months, The Drive has emerged as one of the most-listened-to radio stations in Chicago among 25-54-year-old adults and a clear favorite among men. Nielsen Highlights for Summer, 2017, include the following Chicago market rank positions (Mon-Sun, 6a-Midnight) for WDRV:
- Men 18-49 - #1
- Men 25-54 - #1
- Men 35-64 - #1
- Adults 25-54 - #5
4) How long have Sherman & Tingle been doing mornings on The Drive and how did that show come together?
The Sherman & Tingle Show celebrated its one-year anniversary with The Drive on October 31st. Brian (Sherman) and Steve (Tingle) worked together 10 years ago with Emmis/Chicago. When Merlin purchased the Emmis properties, Sherman & Tingle separated. In the interim, Tingle worked with stations in Philadelphia, then Atlanta. Sherman hosted mornings at a suburban Chicago outlet. When the opportunity to reunite the pair presented itself, we were thrilled to pursue. Jill Egan joined Sherman & Tingle as Exec. Producer in April 2017. Across its debut year, the chemistry and allure of The Sherman & Tingle Show have exceeded expectations. Ingenuity and vision are baked into this show. We are delighted with what lies ahead.
5) Besides the morning show, can you give us your take on the health of WDRV? What are its strengths and challenges as you see it?
The Rock radio market in Chicago remains highly congested. The Drive has endeavored to evolve through differentiation. Musically, the station maintains a unique sense of variety and originality. The larger transformation lies in The Drive's fresh approach to embracing Classic Rock fans in Chicago. We challenge ourselves to earn the allegiance of our community -- one person at a time -- and we are always in search of new touchpoints that reflect and reinforce our brand.
6) Chicago is an extremely competitive Rock market. Who are your main competitors in the market and how would you assess their strengths and weaknesses?
We will always work hard to be the best Rock station in Chicago. However, the reality is that The Drive's competitors transcend the Rock format and, in many instances, the radio platform. We strive to remain among the most entertaining options available to consumers every day via traditional radio hardware, seamless and reliable streaming audio, mobile apps, smart speakers, podcasting and the digital dashboard. Unduplicatable, irresistible content drives success today. Hubbard's commitment to talent development and associated original content rivals the best efforts of competitors across our industry.
7) The Drive is a unique radio station with some incredibly talented Chicago Rock radio veterans on the air. As the PD of a little less than two years there, how is your working relationship with this veteran air staff?
The WDRV team thrives on reciprocal trust and respect. My admiration for individual contributions is frequently eclipsed by the successes we share and celebrate together.
8) One of the programming challenges of the Classic Rock format has always been keeping the station sounding fresh and relevant while it's playing Rock music that's sometimes 30 or 40 years old. Your thoughts?
I'm encouraged by the volumes of research that continually underscore the relevance of Classic Rock. This music sustains its appeal across a wide spectrum of demographics. Millennials are passionate about Zeppelin and The Stones. The authenticity and ubiquitous nature of this music fuels its staying power.
9) What is the future of the Classic Rock format in the next five to 10 years?
Classic Rock's future is bright. Complimented by talented curators and innovative content, Classic Rock is as fresh and exciting today as it has ever been.
10) Finally, what do you like to do to relax when you're not in "radio" mode?
I am an avid fan of food, drink and travel.
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