If you could receive a massage right before your on-air show, would that make a difference? We know that people, especially women, hold stress in their shoulders and neck. So why do we still see massages as a luxury, and not a necessity? With Mother's Day coming up, can't we do an Oprah and support some regular self-care for the gals that listen to us? "You get a massage! And you get a monthly facial! And you get a daily, uninterrupted nap!"

Are we seeking a regular happy winner phone call, or can we feed into the culture that women respond to? Following a women's weight loss journey is typical. How about following her journey to wellness? Cheering a woman through her busy day is great. You can help set the tone for her to better enjoy her busy day, family, work, and life. Now that's a game changer. Need more ideas on this? Email me: bethbacall@gmail.com.

Have you ever taken a second to really look at how the dairy aisle has changed? Oat, plant-based, coconut, almond, and soy milk all sit competitively near skim, whole, and chocolate cartons. This is a lactose brawl waiting to happen, may the best coupon win. Most of ...

While flying to the All Access Worldwide Summit, I noticed the passenger next to me was watching A Star is Born, with Bradley Cooper and Lady Gaga. She was about the age of my daughter, who scooped me up the night this movie opened so we could see it together. She was ...

I hiked to the famous Hollywood sign when I was in Los Angeles for the All Access WWRS. As I shared my journey on Instagram, the responses varied from "I always wanted to do that," to, "I live here and have never done that." I may spend most of my time in Atlanta and ...

Heart disease is the leading killer of women in America. As per the American Heart Association, Heart Disease is a killer that strikes more women than men, and is more deadly than all forms of cancer combined. While one in 31 American women dies from breast cancer ...

Women everywhere are tossing all their clothes and accessories into a pile on their beds and dividing their goods into piles "Spark's Joy" and "Go." It's a phenomenon, but it's not new. One year ago Marie Kondo's The Life-Changing Magic of Tidying Up held the coveted ...

I don't recommend asking anyone how their New Year's resolution is going, and don't ever comment on how much food a woman eats at any given time. These no-no's are basics to keeping you user friendly. Right now many women are trying to figure out what subscription ...

I've been reading the personal messages listeners send to my station's Facebook page. You can find great content this way, and another glimpse of your active demo. Some listeners just want a bumper sticker, another the name of a song, some are seeking help, others ...

Once again, Christmas has come too soon. Some of my friends got their Christmas trees up before Halloween. But, while complaining, I realized: the sooner we get into the holiday spirit, the sooner we can focus on the opportunity to nominate or receive a Christmas wish. ...

"And in that moment" has become a popular phrase with motivational speakers and leaders. Audio is the medium she can really live in that moment with. If she is listening to you, then you are in the moment with her. Does it sound simple? Perhaps. Should it be valued? ...