Bob

There's an old Bob Newhart (remember him?) sketch that has him playing a therapist that sits across a desk from a new patient. He tells her he will only need five minutes to fix her problems. As she unravels her mind, he listens carefully for the first minute, asks a few questions to provoke thought and then finally yells, "stop it!" Most of her problems were textbook cases, but as he gave clear common sense advice she became rattled. The scene ends with her yelling, "stop it," back to him, and they both end up on even ground.

Now, yelling at a listener is not recommended (like, at all) but stating the obvious in a small amount of time can really work. Two words of clarity may matter more than a two minute produced piece about a woman throwing a game of Jeopardy so another contestant could win. However, that's a good story to share and should be done so on music radio, just with less words.

It's like editing your shopping cart after you spent a little downtime online. You save that cart, revisit it to see what you really should, or shouldn't, be purchasing. Or, to see what's already been purchased you'll need to return (it's so easy to push the buy button.)

Speaking more and saying less works. Shopping with a list keeps you more in budget than a shopping spree.

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