What's The Frequency

It was an eventful last week that started off with the Emmys, along with television networks launching their Fall premieres, and a returning show generated plenty of buzz as Ashton Kucher took over for Charlie Sheen, who used a Comedy Central Roast to try and remain in the spotlight opposite the season debut of Two and a Half Men.

R.E.M. calls it quits after 30 years, then Facebook unveils a new Timeline that reveals its most interesting update -- the chance to integrate media as the site looks to do more than "like" us by adding a share button for what you are listening to, reading and watching. I think Seth would call that a permission moment.

You already know everyone is talking about the new Facebook, and I will simply say for the record ... I love it!

I will tell you what's behind my passion for this new focus, but it won't be about the stuff others are sharing like how to use the page, the layout, the features, or the integration of the new media. What had me at hello was the depth in which the Facebook engineers and programmers understood -- and built into the core of this update -- the evolution of what I believe is the engine of social media today ... and that is moments, breaking news, what's on your mind ... or better stated as "The Power Of Now."

From the new "ticker" to the integration of sites like Spotify, iheartradio and more, Facebook continues to feed our addiction around peeking in to what others are doing and discovering, while elevating our own status by helping us share even more small or large parts of ourselves.

Watch closely as the frequency of posts start to increase gradually as people realize that to stay relevant and to get attention in this new layout, it won't be about a few posts a day, but many moments of value that you can deliver around a unique purpose inside the platform and outside of your page.

It's great that you are on Facebook ... and there are many "experts" who will tell you how to migrate to the new layout and take advantage of the features. But, I want to know, what are you going to do to show up in the life of people when big moments like the examples above happen, or smaller ones that only impact their community or world?

What is the frequency in which you show up in these moments now with a valuable contribution that isn't about someone just "liking" you?

The frequency is more important for both sides with this Facebook update. It matters around what you post ... and also how often someone takes the time to notice.

Here's hoping you'll spend some time uncovering what's your frequency and use it to spend 30 years (or more) making beautiful social moments.