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It's Better To Look Good Than To Play Good
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The demise of the buffaslug -- the universally-despised logo of the Buffalo Sabres -- in favor of a return to the classic shield of previous Sabres teams is an example of how pro sports is finally breaking free of the lame, kid-oriented modernized angry-animal-cartoon logo cliche and returning to classic looks. Those awful marketing exercises worked for a short while, but there's more money in the traditional looks. (New York Times)
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