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No Accounting For Taste
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Why do people go through such trouble to find the McRib? I mean, it's processed pork formed into a rib-rack shape slathered with enough sauce to make it taste like, um, sauce. The cult, it seems, is because the sandwich isn't offered at many McDonald's stores, so people chase them down and go hundreds of miles to get one. It's about to be offered across the country, but only for a few weeks. And every time they DO offer it for an extended period, sales fall because people get tired of it. So, what's the fascination? (Wall Street Journal)
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