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Does It Have To BE A Consumer Brand?
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After Ray Ozzie's departure with a long blog post taking shots at his now-former employer on the way out the door, the question is whether, as he indicated, Microsoft is a dying consumer brand. Don't you have to BE a consumer brand in order to die as one? I don't think Microsoft has ever really been consumer-oriented. It's what's on the computer when you buy it from someone else, and it's the software your company makes you use. The exception is Xbox, which isn't billed as Microsoft and is doing fine. Zune was never a success. So... what's different now? (CNN Money)
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