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Just Spell His Company Name Right
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This is a pretty interesting article about a guy who started a business and realized that the more he mistreated customers, and the more they complained over and over about his ripoffs on the web, he would end up getting better Google placement when people searched the brands of eyeglasses he sold. That's because the search algorithm doesn't, it appears, distinguish between positive or negative comments, just that you're being mentioned and linked. So he bubbled up to the top of the searches, and got more customers, and had more problems (including alleged threats against people who complained or disputed their credit card charges), and the negative responses only grew his business. Now, he has legal problems, but it's interesting how being bad made business good. (New York Times)
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