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I'd Say No, But Then Again I Wait For The Redbox Dollar Rental
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This L.A. Times columnist raises a point about Ticketmaster's embracing of "variable pricing" about which I hadn't thought: Could you apply that to movies? Think about it: If it's a popular, highly anticipated movie, some people might pay a lot more than face value for a ticket to an 8 pm show on a Saturday night. How much would you pay for a movie you really, really want to see? (Los Angeles Times)
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