-
Best Consumed At 3 am
-
One company having a hard time recovering from the recession is Jack in the Box. They remodeled their stores, their advertising is popular, but, still, unlike their competition, sales remain low. What's the problem? I think it's that you don't think of them for any particular item. They're always rolling out new menu items, but I never think of them for any one thing. If I want a burger, I'll go to In-N-Out or Five Guys or Carl's Jr. or McDonald's. If I want tacos, there's a million places for better ones. If I want a sandwich, I can go to Subway or Panera or a deli. The one thing Jack DOES do well is that it offers the whole menu all day and night, so if you want a burger at 7 am, you can get it. It's the ultimate stoner restaurant. That should be their marketing focus. (Los Angeles Times)
Have an opinion? Add your comment below.