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Which Way To Insolvency Coliseum?
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Earlier this year, Power Balance, the company that makes those bracelets that purport to help your balance but are probably kinda useless, paid for the naming rights to Sacramento's former Arco Arena. Now, they've filed for bankruptcy after settling a false advertising suit. The company denies it's closing, but it's a reminder that selling your building's naming rights -- or, in the case of radio, the studio "naming rights," as so many stations are doing -- can align you with trouble. (Sacramento Bee)
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