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If You've Got A Passion For Fashion, And You've Got A Craving For Saving, Take The Wheel Of Your Automobile, And Swing On Down To... Ideal!
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This column aims to praise the unsung artistry of the adversiting jingle, and there's a point here. You know, with advertising moving to the Web, I think marketers are missing something. After all, jingles worm their way into your consciousness, they work, and you can't do them as effectively online. Would you know the Oscar Mayer songs if not for years of broadcast ads? Roto-Rooter? "You deserve a break today?" Are we forgetting the kind of marketing that works?
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