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All Of That To Show An Adam Sandler Movie? No Thanks
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It's not bad enough that small-town movie theaters are endangered by people preferring to watch movies at home, not to mention the difficulty and expense of booking the big movies people want to see, and being restricted to a small number of screens, meaning that if you book the wrong movie (“rock of agesâ€), you're going to have a bad week. The worst threat is coming from digital projection, because it's expensive. It costs a lot no matter how many screens you have, and the film industry is pushing rapidly towards distribution that way instead of sending out film reels the way they always have. This, more than anything else, could doom the old theater on Main Street. (Des Moines Register)
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