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Well Played, Panty Liner Company, Well Played Indeed
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Here's that brilliant marketing move by a company in the UK that one-upped a guy who was joking on Facebook that its ads for panty liners lied in those commercials that show women having wonderful adventures when they get their periods; they made a response video with an actress portraying their CEO admitting that the adventures are "metaphors" and that "there's no such thing as a happy period." Absolutely brilliant. They're getting a ton of positive reaction (and hits) for the video. Why don't more companies have a little fun and engage consumers like this? (Today Show/NBC News)
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