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When Polly's In Trouble, He Was Not Slow, For It's Hip-Hip-Hip And Away He Went
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Dead: W. Watts "Buck" Biggers, at 85. Who? He was an ad man. So? So, he and a copywriter came up with Underdog, created to sell General Mills cereal. He also wrote the theme song, too. Later, he wrote about TV in a syndicated column and wrote other stuff and novels, but Underdog (and Tennessee Tuxedo, Tooter Turtle, King Leonardo (and Odie Cologne), and Commander McBragg, etc., etc.) is what you need to know. (New York Times)
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