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Trailers Are The Only Part Of The Pre-Movie Stuff That I Can Stand
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Theater owners more desperate than ever to make money somehow, someway are starting to charge film studios to play trailers. If this would reduce the number of trailers you have to sit through before the movie starts, it might not be bad for the audience, but you know they'll just sell more actual ads instead. Hope you like Coke-drinking polar bears. (Los Angeles Times)
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