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So Now They'll Know You Repeatedly Watch Hello Kitty On Netflix
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It's interesting (to me, at least) that Nielsen is adding web viewing to TV ratings. At the same time, Billboard is adding YouTube plays to the formula they use to determine chart ranking for music. It's a new world out there for media ratings, and the way people get their media is changing, so measurement has to change, too. But with the ability to, say, know exactly how many clicks a video got, can the traditional sample-and-extrapolation model radio uses, even with the PPM, survive? If an advertiser can know exactly who's watching or listening online, and radio can only provide a statistical model and estimate, what does that say for the future of the medium? (New York Times)_
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