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Nice Idea, But The Problems Remain
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Those cash mobs are nice, helping struggling businesses stay afloat. But what happens when the media go away and the mob disperses? This Orange County toy shop got a nice boost (radio-assisted) from a cash mob, but it ended up closing anyway, because they just owed too much and business wasn't good enough. Those one-time infusions are helpful only if there's a long-term business plan. (Orange County Register)
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