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No, THIS Bud's For YOU, Sir
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Dead: Michael Roarty. Who? Oh, just the ad man at Anheuser-Busch responsible for "This Bud's For You." Also "Weekends were made for Michelob," "Head for the mountains of Busch." Spuds McKenzie, and Bud's sports marketing push, including a gamble in ESPN that paid off spectacularly. So, yeah, one of the all-time advertising giants, and you'd never heard of him before. (Los Angeles Times)
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