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You'd Have Never Seen The Ad Anyway, But That Was Probably The Idea
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PepsiCo is apologizing for an ad developed by Tyler, the Creator for Mountain Dew that showed a battered white woman trying to ID a suspect among black guys (and a goat) in a police lineup. The goat threatens the woman to not snitch and to keep her mouth shut. She yells "I can't do this, no no no!" and runs away. PepsiCo issued a statement saying that it understood how the commercial could be considered offensive, which raises the question: Why didn't they pull it before it was released? Why didn't they stop it before it was even produced? Are they sincere, or did they bet that exactly this would happen and they'd benefit from the publicity? (AP via Fox News)
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