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Oh, Look, A Box Full Of Nothing I'd Have Otherwise Bought
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Hot trend among people who have too much money: subscription services that send you a box of stuff every month. What stuff? Well, the idea is that they, or guests, curate the packages and include random stuff that they think you'll like. In reality, usually, it's stuff that they got from a sponsor. What happens if you don't like it? In most cases, you're stuck with it. So, why would anybody do this? Because it's trendy, that's why. (Los Angeles Times)
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