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New Pick-Up Line - 'I'm Eco-Friendly'
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Not sure that people are really this shallow, but a study claims that people in a blind taste test thought that a cup of coffee tasted better when called "eco-friendly," even though it was really identical to the "non-eco-friendly" version. And people are willing to pay more for eco-friendly even regardless of taste. So if you want to sell something, you know what to call it. (Chicago Tribune)
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