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Can I Trademark 'No,' 'Stupid,' and 'Insane'?
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Trademark and patent law have gotten out of hand lately. Take this battle, which has the Chobani yogurt people being sued by a management consultant over the use of the word "How" in marketing. The consultant claims he owns the trademark on "How." Chobani says you can't trademark something as generic as "How" (but they're trying to trademark the phrase "How Matters"). Seriously, how do you trademark "how"? (New York Times)
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