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Someone Crafted Budweiser, Ergo Bud's A Craft Beer, Right?
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Number One on the Brewers Association list of top 50 U.S. craft breweries of 2015, based on sales volume: Yuengling. Apparently, they redefined "craft." "Craft" now includes "old cheap local brands with new fancy labels." Yuengling was the cheap brew in my college years, the stuff you'd curse out someone for bringing to a party. It wasn't even liked as much as Genny Cream. Now, same brew, different bottle, and wise marketing, and it's a premium "craft brew." I mean, I don't mind it, but the fact that Yuengling is being treated as a "craft brew" is a sign to me that people really don't understand what a "craft brew" really is, or should be. (Philadelphia Business Journal)
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