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Maybe He Could Change The Names to Romney
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If, as some people insist, Trump ran merely to promote his brand and not to actually get elected, well, it's not working. You may have seen stories about studies showing business down at his properties since he began his campaign, and now they're showing that his name is becoming more unpopular and less of a sign of quality than before. Not that "Trump" means quality. I will stipulate that I've been to dinner at his golf club down the street from me and the food was high quality, even if the clubhouse was, as at all his properties, dripping in gold plating. But "Trump" has always meant "a little schlocky" to me, and the candidacy only reinforced that. Will you go to a Trump-branded business now that the name has additional baggage? (Washington Post)
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