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Would You Pay Five Bucks Not To Have To Go Elsewhere For A Burger? Probably
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Burger King's latest promotion tweaks McDonald's by offering Whoppers for a penny to customers... as long as they're in a McDonald's when they order. Wait, what? No, they're not serving Whoppers at McDonald's. The idea is to promote Burger King's app; you have to be in a McDonald's for the app to offer Whoppers for a penny. You go to McDonald's, you fire up the app, you order, then you go to the nearest Burger King and pick it up. That's good for getting into the news, but a little complicated and convoluted in practice. If they're driving you to go to the competition's store, you're probably not going to want to have to then leave and go to their store to get food. (USA Today)
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