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From The Desk Of Garfield, Esq.
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A coffee house in Santa Cruz has gotten a cease-and-desist letter from Caterpillar Inc. because the place has the word "Cat" in its name. It's Cat and Cloud Coffee Co. That is not even remotely like CAT the heavy equipment brand. Caterpillar claims protection in the category of clothing, because Cat and Cloud has a trademark involving footwear and CAT sells work shoes. Seriously, is there any way anyone with a brain could confuse the CAT brand -- synonymous with big machines and tough jobs -- with Cat and Cloud -- a wispy trendy coffee seller? (KSBW-TV/Salinas-Monterey)
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