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Wait, You're Supposed To LIKE Going There? Huh, Interesting
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Gyms have always made money based on the simple idea that you'll pay for a year's membership and, after mid-January, never go. They can sell a lot of memberships and keep the places empty and the facilities unworn. But now, some health clubs are learning that you can actually make a lot of money getting you to come in a lot. As it turns out, getting you to show up all the time makes you -- get this! -- loyal and in the habit and wanting to renew your membership because it's part of your routine now. Imagine WANTING your customers to act like actual customers. (CBC)
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