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For A Short Time Every Year, 'Can't Order One' Changes To 'Don't Want To Order One'
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Yes, it's that time of year again, the return of the Shamrock Shake, and the answer to the obvious question of why it's not sold year-round is the same as for any other limited-time item (hello, McRib): marketing. They know you wouldn't order it if you could ALWAYS order it. But if it's only available for a short time, you'll rush to buy it. You're predictable that way. (CNN)
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