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Too Late For Sam Goody (Actually, As It Turns Out, There Are Two Sam Goodys Left)
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What do Brooks Brothers, Lucky Brand jeans, and J.C. Penney have in common? Okay, they're all bankrupt. But also, the former two were bought and the latter was bid upon by the largest mall operator in America, Simon Property Group (no relation). Simon, with zombie brand acquirer Authentic Brands Group and Brookfield Properties, has also bought Forever 21 and Aeropostale. Why would they buy retail operations in trouble? Obviously, to keep them in business so the malls aren't empty. But knowing that, say, Brooks Brothers isn't what it used to be but a zombie brand being kept afloat by the landlord, would you shop there? Is this trend turning the remaining malls into museums of brands you thought were defunct? But what alternative do the mall owners have? (Washington Post)
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