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When The Sheer Joy Of Eating A Whopper And Fries Just Isn't Enough
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You got used to it for groceries, and now it's coming to fast food, with both Burger King and McDonald's testing loyalty programs -- perks for regular customers in exchange for data. Some people are hesitant to join store loyalty clubs because they can and do track what you buy. Would you care if McDonald's knows you order a Quarter Pounder with fries and a Coke? (CNBC)
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