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Thought We'd Gotten Way Beyond That By Now
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How do women entrepreneurs get people to take them seriously? This shouldn't even be a question in 2021, but some people still have discomfort dealing with women in business, and so some women businesspeople have created fake male assistants who handle business affairs. It's as easy as creating a fictitious assistant name and email address and sending out emails with that persona. But that has benefits beyond the gender-role issues: If you want to maintain a positive image with clients, you can blame the tough stuff on your fake assistant. (CBC)
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