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$20 For 'Shrek' Sounds Reasonable... What? They Don't Pay Us, We Pay THEM?
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Some theaters in New York initially said they'd charge $20 to see the IMAX 3-d version of "Shrek Forever After," but they pulled back a little at the last minute. But $20 for a movie is the price barrier that WILL be passed sometime in the near future. When will it become too expensive for you to bother seeing a movie? Would you pay $20 for a movie, even a 3-D one?
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