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Avoid The 'Sex And The City 2' Billboard At All Costs
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The latest in outdoor advertising technology: scented billboards. A billboard for a supermarket's new beef offerings is emitting the scent of black pepper and charcoal, blowing it at passers-by. I could see this being successful for some products, like barbecue. But not for sewer repair or Keanu Reeves movies. Thanks to Jeff Katz at WXKS (Rush Radio 1200)/Boston for the link.
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