Since 1977 the Shane Media team has provided strategic management consultation, programming direction, and custom perceptual research to media outlets nationwide. With Shane Media's input, stations in markets of all sizes have enjoyed success in Country, News-Talk, CHR, Alternative, AC, Rock and Oldies.
"Team" is an important word: Each member contributes to developing strategies and tactics to promote achievement of our clients' goals.
In partnership with the Radio Advertising Bureau, the company developed and wrote the Certified Radio Marketing Consultant/Programmers Accreditation (CRMC/PA), a study course and test that results in certification of radio's non-sales personnel. more »