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The Bigger Picture
Archives
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June 15, 2022
Radio’s Next Generation ManagerI was talking to a friend of mine over dinner last week who was trying to hire new employees for her department, and she asked me what a “Culture Curator” was. This is a title which, pre- Gen Z, typically applied to the Museum and Art Industry. My ...
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May 11, 2022
Failing UpwardI was reading a story in the Wall Street Journal the other day about “Mastering the Art of Failing Upward.” It caught my attention because my colleagues and I often have conversations about the people who manage to fail upward in the audio and broadcast ...
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April 28, 2022
Finding The Perfect BalanceThere are many situations in which we need to find a good balance in the industry to be successful. Finding a balance between a good Program Director and Music Director on music stations, finding a good Programming balance between ratings/research strategy and gut, and ...
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April 21, 2022
The ‘Social’ MythDon’t get me wrong, I’m not saying social media and the metaverse aren’t the future, but as it relates to traditional radio, we need to be smart about how we use social platforms to grow and extend our brands. “Social” is NOT a format for ...
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April 5, 2022
The Bigger Picture: When Content Costs YouWe are all still talking about it. The world is still talking about it. The incident when Will Smith walked up on to the Oscar stage and slapped Chris Rock in the middle of his presentation after Rock made a joke about his wife Jada Pinkett Smith. Despite a war in ...
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March 30, 2022
The Bigger Picture: Surviving A Panel Job InterviewIt’s not the typical style of interviewing for the broadcast business, but since Inclusion has become such a big focus for major corporations, and Zoom has made it possible for larger teams to gather all in the same “room” at the same time, you might ...
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March 23, 2022
Nano Influencer or Mega Influencer? Make Money Either Way!What if you had an opportunity to go to Turks and Caicos and stay at a Beaches Resort for free? Or even better - a Disney Parent with paid for media trips outside of the radio ones? I've been to both, and I can tell you the influencer trips are 100x better than the radio ...
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March 8, 2022
Grow Your Radio InfluenceI’m Joey Fortman; radio personality turned reality mom. I hosted mornings in Chicago, Middays, and afternoons in Philly and most recently, mornings at KOIT in San Francisco. My radio story is a bit different than most. After the 2008 recession and losing not one but ...
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March 2, 2022
All Talk, No Action! Time To Step UpOnce a year I get to rest my voice and let the statistics speak for themselves. That time of year (FEBRUARY) is when Mentoring and Inspiring Women in Radio (MIW) release their annual Gender Analysis Study. This year was no different (NET NEWS 2/16). And the results, not ...
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February 16, 2022
Does Your Talent Respect You?Have you ever heard the concept of having to leave a place of business that you have worked at for a while in order to get promoted? It’s pretty common in the broadcast and audio business. It happened to me a lot during my early career. I have had to move on, on ...