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The Bigger Picture
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February 9, 2022
Be Your Own TeacherLet’s face it, it takes a lot to be successful and to earn the loyalty of your audience in the radio business. With all the distractions and competition, it doesn’t matter how passionate you are or how driven you are. It doesn’t even matter how funny you ...
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February 2, 2022
Three Steps Forward, Ten Steps BackI was recently on a text exchange with two of my radio colleagues, both extremely smart Women, one who just lost her job with a large radio/audio company in a Major market, and one who just recently got the job of a lifetime with a smaller company in a Major market. It ...
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January 26, 2022
The Art of Voice TrackingLet’s face it, voice tracking is no longer the future of radio, it IS radio. And as much as we all wish everything was still “live and local,” that’s no longer practical with consolidation and downsizing. This is an “opportunity” for ...
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January 18, 2022
Email GrenadeI just recently spent about an hour talking one of my colleagues off the ledge after his market manager sent him a scathing email and cc’d at least ten other suits on the message. Even I was cc’d on the email and I’m just consulting the station. ...
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January 13, 2022
Use It Or Lose ItLet’s face it, most music stations are averaging about four talk breaks an hour, and in a PPM world, if executed according to the “less is more” strategy, those breaks are short. That’s why it’s critical to make sure those few breaks allotted ...
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January 5, 2022
OverkillLike many Americans brave enough to take on the virus and terrible weather this holiday season, I spent most of the holidays on the road seeing family and friends. Twice in a two-week period, I drove from Las Vegas to San Diego and back, to celebrate Christmas and New ...
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December 14, 2021
Have We Moved The Needle In 2021?As the challenging topics of the audio business continue to be “lack of diversity, gender inequality, and income inequality,” organizations like The Alliance for Women in Media, Women in Radio, Women Behind the Mic etc. continue to ask questions about how to ...
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November 30, 2021
The World Famous ComebackI just recently returned to Las Vegas after driving to LA for the All Access holiday party. It’s been a few years since I’ve made that drive, but not much has changed. Traffic in both directions on the 15 and mostly at a standstill if you have the pleasure of ...
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November 23, 2021
Ready For The Holidays?We’re literally a day away from Thanksgiving and just a few weeks away from the end of the Fall book. Have you started making plans for the holidays? And by that I don’t mean where you are going (or not going) and who you are going to see (or not see). What I ...
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November 17, 2021
How Adele Broke My Heart And Put It Back Together AgainEveryone in the radio business knows that one “Old White Guy Programmer” who does nothing but tell stories about the “good ole days” over and over again. There are so many hours of my life I will never get back because of those stories. Tales about ...