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July 5, 2023
You Don’t Start At #1You only see the success of others when they have achieved something. The spotlight shines on winners but usually not until there’s something to showcase - until they have competed and conquered. At the very least they need to be competing at a level greater than we have seen before on their ascent to the top. The problem is we don’t see all the hard work that came before the success. We don’t see the blood, sweat and tears. We don’t see the dogged commitment to excellence. The setbacks, the heart break, the insecurities, the sacrifice. We see the tip of the metaphorical iceberg and not everything beneath the surface. We idolize those at the top of their game. We see their success and want that for ourselves. If they have it, why can’t we?
There’s just one problem. You don’t start at #1. And most of us won’t do the work required to get to get there. We don’t have the work ethic. We aren’t obsessive about achieving our goals. The hard work. We aren’t willing to make the commitment to pursue our truest aspirations.
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April 19, 2023
Looks Like FunLorne Michaels, producer of SNL, The Tonight Show, Late Night and many other movies and television shows, knows a thing or two about creating successful entertainment. In an interview he was riffing on the creation of comedy and entertainment for American audiences and ...
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What We See Determines What We CreateIf you’re an on-air talent no doubt at some time you have been told, “the best show-prep is having a life”. It’s been said so many times it almost feels like a cliché. It’s almost easy to dismiss. There’s nothing wrong with ...
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February 8, 2023
Set The Bar… LowerAs you embark on your next creative project or piece of work, I invite you to think about it a little differently… What if you lowered your expectations Set the bar lower than you think is needed. What if there was no right or wrong? What if there was no good ...
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January 24, 2023
In It Together To WinWe are in business to win. The secret to winning, and to the continuation of winning, is to build the best team. It is essential to form a cohesive group of individuals all working to achieve the same goal. Having a bulletproof strategy and flawless execution are ...
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January 10, 2023
This Music Producer Would Be A Great Radio Talent Coach…Rick Rubin is a legendary music producer and record company boss. He was responsible for popularizing HipHop in the 80s and has worked with a huge roster of stars ever since like The Red Hot Chilli Peppers, Metallica, Johnny Cash, Tom Petty, Neil Diamond, Justin ...
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August 3, 2022
Context > ContentOne of the greatest, and often under-used, strengths of radio is our ability to connect in the moment. We teach a simple concept to the talent we work with, the 4M’s of content, as it is our belief that great content is centered around the Moment, Mood, Market and ...
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June 21, 2022
Better InteractionThere’s been a lot of talk recently about interaction on the radio, and formats that put caller interaction at the center of the execution. The reality is great listener interaction has often been an integral part of many successful personality-driven shows. For ...
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Set goals with the team. Explain the mission. Establish expectations. Tailor your approach to the talent. It's about helping them learn. It's about encouragement, not discouragement. Focus on inspiration and motivation, not fear. Feedback only about the ...
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March 30, 2022
Program in real time not on your own timeWhen working with shows and coaching personalities we talk about the 4M’s of content. Great content is centered around the Moment, Mood, Market and Music. We encourage personalities to think about creating content that is either relevant to the moment, reflective of ...