Music isn't our competitive difference. What happens between the music is what separates us, and in particular our talent. We need talent who can communicate with emotion, who can tell vivid stories and show themselves to the audience. Here are 4 tips that will help your on air performance regardless of what format you're in:

1. Talk for impact, not time. Being a personality is about authentically sharing your opinions, perspectives, thoughts and emotions with your audience. That alone is not enough; you need to share those thoughts in a way that has impact. Impact is about communicating with conviction. Starting with a strong, provocative position. Impact is achieved with clarity of thought and the right words and is often weakened by duration. If you want to be heard then opt for the fewest possible words needed to communicate your point of view. Impact matters. Duration doesn't.

Are you easily frustrated when you see others not reaching their potential? Does it make you a little angry when you see others set the bar too low? It gets me a little frustrated. How will you achieve what you truly desire if you don't really go for it? Not achieving ...

Are we are own worst enemy? We, as an industry, seem to continually diminish the importance of talent. We seem fixated on de-humanising our brands in favor of uninterrupted music sweeps. That can't be a winning strategy for the long term health of our business, ...

I'm often asked what the greatest mistake I see during concept sessions is. The answer is judgment. Judgement has no place in coaching. I find it interesting how some managers wear their job title like it's a badge - a badge that allows them to make assumptions and ...

Here are 10 tips that I think are meaningful for all on air talent to be reminded of: Intimacy. You're right there with me. It's just the two of us. There is no audience listening to you. It's about our unique connection. Our friendship. Our bond. ...

What happens between the songs is the most important differentiator your radio station can have. Music is a commodity and easily duplicated. It's an important driver of a music station's success, but it's just the entry to the game, not the winning play. Successful ...

Great talent is the engine that propels our business forward. Talent who can see the opportunities the rest of us are blind to are essential for any company's future growth. They help our brands establish a meaningful place in the minds and hearts of our consumers. ...

As we begin a New Year, I wanted to share some truths for on air performers in 2019. These are my beliefs. You may not agree with me and that's fine. I think the most important thing is that we get the chance to stop, think and debate what needs to happen this ...

The business world is fierce. Every day is a battle. Marketplaces are competitive. It's a never ending cycle of trial and error. You gain an inch, you lose an inch. You gain some ground and you lose some ground. Each industry has a top dog and underdogs... And it's ...

I have not yet met anyone who didn't want to be successful, but I have met many who don't know how to get there. I remind myself of that sentiment often. Finding success is not easy. It's a journey, and an awfully long one at that. We all want to reach the ...