What happens between the songs is the most important differentiator your radio station can have. Music is a commodity and easily duplicated. It's an important driver of a music station's success, but it's just the entry to the game, not the winning play. Successful radio comes when the listener experiences a consistent set of emotions or mood when they tune in. The personalities that you hire shape that experience. I think of it like Disney World, if you removed the cast and the characters from their park you have just a theme park with some rollercoasters - and the inevitable long lines leading to the rides, it'd be like any other theme park. Remove the cast and the characters from the experience and the Disney magic begins to fade. Your radio station is the same. Talent shapes the experience.

There are two simple truths all on-air talent should to be aware of. Despite their simplicity, they’re often missing from the repertoire of many. If you’re a voice behind a microphone, recognize and appreciate that these two simple truths are the very foundation upon ...

Good morning shows… Are consistent in delivering the show’s strategy - everything is in support of the goal Have a cast that is truly different with a likeable core. Are vulnerable – “they're just like me.” Understand that relevance means, what the audience ...

No-one likes to be wrong; after all, being wrong comes with risk. Fail and you’ll have to deal with the burst of embarrassment that comes from failing; and who wants to be worrying about what people are saying about you? I can feel the anxiety rising just thinking about ...

“What makes a winning team?” “What separates the team that succeeds in creative environments vs. those who don’t?” Those were two questions an event organizer asked me to talk to their team about. Before the pandemic, I was due to be giving a talk on winning ...

These are unprecedented times. A time like no other. Anxiety and distance are being felt by all (and to varying degrees). For News/Talk stations instinctively you know what content your audience is seeking but many music stations find themselves unsure as to what approach ...

Question: Do you want your manager to tell you what you want to hear or would you want them to tell you what you need to hear? When it comes to getting feedback I think - or at least I hope - we’d choose to know the truth. We may not always like hearing it, but ...

Radio is full of opinions. Often there is little consensus as to what makes great radio. For some people this can be frustrating. The lack of commonality in how we approach radio can feel confusing and somewhat messy. It can be confusing for on air talent who work for ...

Intimacy. You're right there with me. It's just the two of us. There is no audience listening to you. It's about our unique connection. Our friendship. Our bond. Think about that every time you go to say something. There's no "out there." There's no "(station) ...

It's the start of a new year, and the busiest day for activity on dating apps has already passed. It was Sunday 1/5 in case you were wondering otherwise, known as "Dating Sunday." Fear not, you haven't missed out; January remains the busiest month of the year for ...