With consumers literally being pummelled daily by thousands of pieces of content, cutting through is becoming harder and harder. However, smart brands understand the importance of seizing moments; recognizing that a shortcut to cutting through successfully is to "piggyback" on a real-life event the audience is already engaging in or with. These smart brands are continually searching for opportunities to seize the moment and embed themselves into our memory of that event.

The concept of seizing the moment isn't new. There have been many examples over the years where brands have inserted themselves into the narrative around a real-life event. You must remember Oreo and how they embedded themselves into the 2013 Super Bowl between the 49ers and the Ravens when there was a power blackout...

Today, standing still feels like the new losing. Our world is so fast paced and competition so fierce, that if you aren't constantly moving forward you aren't perceived as being successful. Whether you agree with this notion or not is almost irrelevant because the ...

Who doesn't love watching movies? Watching a movie, for me, is pure escapism. I get drawn in by the multi-dimensional characters and quickly lost in the intricacies of the narrative. I am moved by powerful stories, and movies are just that. I try to find time to watch ...

Music isn't our competitive difference. What happens between the music is what separates us, and in particular our talent. We need talent who can communicate with emotion, who can tell vivid stories and show themselves to the audience. Here are 4 tips that will help ...

Are you easily frustrated when you see others not reaching their potential? Does it make you a little angry when you see others set the bar too low? It gets me a little frustrated. How will you achieve what you truly desire if you don't really go for it? Not achieving ...

Are we are own worst enemy? We, as an industry, seem to continually diminish the importance of talent. We seem fixated on de-humanising our brands in favor of uninterrupted music sweeps. That can't be a winning strategy for the long term health of our business, ...

I'm often asked what the greatest mistake I see during concept sessions is. The answer is judgment. Judgement has no place in coaching. I find it interesting how some managers wear their job title like it's a badge - a badge that allows them to make assumptions and ...

Here are 10 tips that I think are meaningful for all on air talent to be reminded of: Intimacy. You're right there with me. It's just the two of us. There is no audience listening to you. It's about our unique connection. Our friendship. Our bond. ...

What happens between the songs is the most important differentiator your radio station can have. Music is a commodity and easily duplicated. It's an important driver of a music station's success, but it's just the entry to the game, not the winning play. Successful ...

Great talent is the engine that propels our business forward. Talent who can see the opportunities the rest of us are blind to are essential for any company's future growth. They help our brands establish a meaningful place in the minds and hearts of our consumers. ...