Working with morning show talent, I'm often abruptly reminded of the number one attribute of any successful morning show; being funny. Shows that are devoid of laughter are simply not enjoyable to consume. It is the simple presence of genuine laughter that indicates whether a show will be good or not. Laughter is a key indicator as to whether a show will be able to attract a passionate following.

Before we continue, let's make an important distinction here, I'm not talking about being fun, I am talking about being funny. There is a difference, subtle as it may be. Fun means enjoyment or light hearted pleasure whilst being funny means causing laughter. Fun creates the environment and being funny creates an action. Fun creates a satisfying feeling but being funny actually causes an audience to react to what is unfolding in front of them. Funny is - and always will be - more important than fun, despite what anyone may tell you. Yes, you want to create a fun atmosphere but it is the presence of pure laughter that separates the great from the good. You can spot a show's potential for success by whether or not the show can generate authentic laughter amongst themselves and then amongst the audience.

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