It's the start of a new year, and the busiest day for activity on dating apps has already passed. It was Sunday 1/5 in case you were wondering otherwise, known as "Dating Sunday." Fear not, you haven't missed out; January remains the busiest month of the year for online dating. Maybe it's because everyone is optimistic about the New Year or maybe it's because you've just spent time with the family who have been nagging at you about settling down all during Christmas. Regardless, people will be swiping left and right with some ferocity this month trying to find the "perfect" match.

It therefore seems like the perfect time to remind us about what is really attractive in other people. Let's start by debunking the myth that opposites attract. It's complete nonsense. In fact we tend to like people who are similar to us - surprising huh!?! There is a huge pile of research that confirms this--the evidence is clear that actually "opposites rarely attract."

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