-
The Performance Playbook
Archives
-
June 8, 2021
When the ratings didn’t go as expected…Last week in Canada many diary radio markets got their first ratings release in a year. This long-anticipated release included new methodology, which added an extra level of uncertainty. For some stations the champagne corks were popping but many programmers were left ...
Read full article » Comment on this article -
May 4, 2021
Never Stop MovingToday, standing still feels like the new losing. Our world is so fast paced and competition so fierce, that if you aren't constantly moving forward you aren't perceived as making any progress or worse you’re not seen as being successful. Whether you agree with this ...
-
April 20, 2021
Is this Radio’s problem?There is a belief that the best art lives up to two principles. First it has an element of the creator embedded in it, there is something that comes from within the artist captured in the final piece. What they create is shaped through how they see and experience the ...
-
March 23, 2021
Winning“Winning is not everything; it is the only thing!" Those were the words spoken by Vince Lombardi, the former head coach of the Green Bay Packers, who led the team to five NFL championships in seven years, in addition to winning the first two Super Bowls. It's fair to ...
-
March 9, 2021
I Love Working With Difficult Talent!Great talent is the engine that propels our business forward. They help our brands establish a meaningful place in the minds and hearts of our consumers. They differentiate us. But, the high performers who create the most engaging content or conceive the most innovative ...
-
March 2, 2021
Improving Your Multi-Person ShowBeing on a multi-player show is tough. It's especially difficult when you're just starting out. You're often paired up with someone you barely know -- sometimes a team of complete strangers! You're asked to share interesting and personal stories and observations from your ...
-
February 17, 2021
The 6 Characteristics Great Talent ShareGreat talent makes your brand stronger as they provide a unique point of difference. The best get you noticed and talked about. They create desire and excitement. Through their content they motivate audiences to find them -- and then keep coming back. Great talent is ...
-
January 20, 2021
Creativity Fuels Remarkable Content.I was once told an unconventional story about how two businesses settled a legal dispute. I share it often with personalities as I think it shines a light on the secret to creating remarkable content; content that captures the audiences’ attention and raises the ...
-
January 12, 2021
3 Things Great On-Air Talent Know#1. Your level of authenticity determines whether you are engaging or not. If you want to form an emotional bond with your audience they need to feel some affinity toward you. In order for someone to like you they first have to get to know you. That means you have to be ...
-
December 1, 2020
Great Content Shares 5 Essential ElementsWhat is great content? Great content is something that stops you in your tracks. It piques your interest and draws you in. It moves you from passively listening to actively listening; pulling what is happening on the radio from the background right to the forefront of ...