-
10 Questions with ... Angela Watson 'Uptown Angela'
September 24, 2019
Have an opinion? Add your comment below. -
1) You love radio, don't you?
Each day brings something new and I get the chance to engage our listeners, not just on air, but anytime and anyplace via social media. We literally can chop it up about trending topics, relationship issues, or I can just go live & we can be a part of each other's worlds' right there on the spot. Talk about connecting, it can't get any more real than that.
2) What have you learned about this business?
The most important lesson, the station comes first, it's not about you. The radio station provides the platform where you can grow, but never lose sight of that, no matter how big of a personality you become. Treat everyone with respect, it goes a long way.
Be transparent, real & true to yourself, authenticity is what draws folks (your audience) to you. Consistently work hard to be your very best, and never stop, learn as much as you can about all departments of radio; sales, promotions, even traffic (where the money gets on the books), and create a strong portfolio.
3) Would you share with us people or events that have helped shape your career?
Of course, Doc Wynter, Jammin Jay Michaels, Thea Mitchem during my radio career. However, my biggest life lesson came when I was in the 6th grade. I had been cheering for several years with my squad & had no doubt that I was about to become captain of our team. When the announcement was made, I was devastated, it wasn't me. Why wasn't it me? I didn't understand, my skill set was there. I was enthusiastic, outgoing, & fun. Well my coach, Cabrina Woods, pulled me to the side to say I was missing the most important trait to be captain, I wasn't a team player. She noticed how self-absorbed I was & named another girl to lead the team instead of me. That was my wow moment and from that day forward I began working on my team skills and my attitude.
4) Any predictions on radio's future?
I see audio media in 10 years as continuing to be a place where listeners come not just to hear their favorite songs, but for the human connection. I truly believe that won't ever change. Talent not ripping & reading, but actually engaging with their audience (both on air and on social media). Do this and we will keep a viable audience tuned in.
5) What's a typical workday for you like?
My workday starts around 7a; I must get in early to have at least an hour or so to myself for emails & my show prep. I usually have meetings 3 days a week (sales, promotions, one-on-ones) and a couple of conference calls weekly. I'm on air in middays so I track the first half and I'm live for lunch to cover hot topics - I love hearing the opinions of the listeners - unique, organic passionate (I make daily promos to run on the stream). I always feel such a sense of accomplishment after a super compelling topic with listeners!
6) Why is it important for you to still be on the air?
OMG, I cannot imagine not being on-air in my role. And don't get me wrong, I enjoy being an SVP Of Programming, but being on air completes me. We laugh together, get pissed off together, we get sad together (when the Saints lose). I'm so open when I'm talking to listeners, both on air & social media; it just feels right to me. I went through my divorce with our listeners, found love again, welcomed my first grandchild, took my son to college, and it was so comforting to have them right there with me...it's my therapy.
7) Would you do anything different now than when you first started in radio?
If I were just starting in radio, I'd take full advantage of social media; we didn't have that back in 1990. I would promote, promote, promote -- anything & everything tied to my show, blog, or appearances. I'd be seen & heard on my own station's billboard as spokesperson.
8) How was the transition going from air talent to programming?
Ooh this is a good question. The transition started with me realizing I had to dress for the job I wanted, not for the one I had at the time. So away with the workout clothes & sneakers. I began wearing blouses with slacks and suits on meeting days. It's weird, but people treat you much differently (with more respect) based on your professional appearance. As far as my fellow air personalities, I've had to step back minimally on personal interactions -- the team we have are very supportive & are respectful of my role.
9) Is it hard balancing between a personal life and work?
Did my hubby put you up to this question? Honestly, it's tough, it being a 24 hour a day gig; I'm constantly on my email. At first it was an issue for my husband, but now he's much more understanding. He realized that it's not as much a job requirement, but an Angela requirement - I'm so passionate about my job & I absolutely love what I do. I'm adamant about making sure tasks are completed correctly & on time. Plus, I'm all about winning. That said, proper attention must be paid daily, so there is a compromise --as long as hubby & I can have dinner together (even late evenings) it's all good. Thank goodness, my kids are grown up.
10) How about sharing some things most people don't know about you?
I love Classical and Country music. I grew up on R & B & Pop music. Here's one more thing to share, I was working drive thru (on the mic) at McDonald's when I realized I should do something with my voice for a career.
-
-