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Best of 10 Questions - Urban/R&B
December 14, 2021
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This week, we look back at 2021 with the best answers to some of our best questions.
Sam Weaver
Urban/R&B Editor
All Access Music Group (AAMG)
I think Rod Serling's opening monologue for TVs "Twilight Zone" best describes radio sales right now, "It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man's fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone."
Shilynne Cole
Brand Manager-Afternoons
WQMG & WEAL Greensboro, NC
“Over the years, I’ve been given lots of great advice that I carry with me: Always be open to change, be consistent, and learn to be versatile. Your craft is your livelihood. Keep it in top notch condition. Self-awareness is paramount for growth.”
BJ Murphy
“BJ Murphy Show”
BJMurphyshow.com
"You have to be fearless to cut through the crowd and that means doing your show prep, researching, and being able to condense and give out facts in an entertaining way day after day. It takes more work than people think.”
Clarence Natto
(former) Dir./Branding & Programming
WOKV-HD2 & WJGL-HD2/Jacksonville, FL
"One of the founders of Intuit, Scott D. Clark famously said, “A brand is no longer what we tell the consumer it is, it’s what they tell each other it is.” Keep your fingers on the pulse of your audience so that you can continue to deliver content they can’t get anywhere else and remain agile so that you can pivot to meet their needs."
Yvonne Daniels
PD
WTLZ Saginaw, MI
"I’m proud of my upbringing. I have the best mom a daughter can have. My upbringing has been so instrumental in the way I have moved throughout my life, and it has helped me to make some great decisions and avoid some pitfalls. I’m also proud of my husband and my son and the family we’ve created. They are my greatest supporters. I’m proud of my career and the path I’ve been able to carve out, with the help of the Lord. I’m proud of being a Black woman programmer. That is huge and I hope to see even more women programmers in the future because we need them"
Skip Dillard
Brand Manager
WXBK New York, NY
"The Future Of radio is bright if we harness the power of technology. We thrive providing premium content for phones, streaming, video and serve consumers and advertisers at a cost value no one can match. We just must believe in ourselves and tell our stories."
Shay Moore
“The Morning Grind With Shay & Shyne”
KPRS Kansas City, MO
“There are so many things that I could name that makes KPRS special. Our station is the oldest black-owned and operated radio station in this country. The Carter family signed on in 1950, when this county was deeply segregated and when I think of what that must have been like for this family to even dream up the idea of starting a radio station and then making it a reality is almost inconceivable to me.”
Mark McCray
Pres./Programming & Operations
Clear Media Network and Podcast Suites LLC
"Stop caring so much about what other people think. How you feel about yourself is most important. To expand on that… so many people are crippled and scared to try new things because they are afraid of others’ judgment. In the end, their opinion or criticism (especially if not constructive) will keep you from reaching your goals. If you have an idea…go for it! Try to leave this world with no regrets."
Angie Ange
Co-host “The Morning Hustle"
Urban One-Reach Media
"Ingenuity in technology. I think technology is the great equalizer. You can organically build and grow a platform that connects with the community you want to reach. That inspires me so much because if you wanted to get into radio back in the day, you had to get into a station and were limited to a smaller pool, especially as a Black talent. Today, you can develop a podcast, like Lore’l did, and grow a major following without ever being on the radio or TV. I’m inspired by the freedom technology can create, especially for the future."
Chris Malone
Music Scheduling
Consultant/MusicMaster Scheduling
"Radio, like any other traditional industry is under disruption at a rapid rate. I’m under the strong belief that on the other side of any sort of disruption is discovery. We discover creative and new ways to reach your audience, generate revenue streams, and (as bittersweet as it may be) we discover ways to operate efficiently within the current economic reality. It’s easy for those us in the industry to think it’s only our business going through these challenges, but when you look at other industries like airline, retail, shipping distribution, you see that everyone is in the same boat."
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