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10 Questions with ... Derrick D. Brown
July 18, 2006
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NAME:Derrick D. BrownTITLE:PDSTATIONS:WKYSMARKET:Washington D.C.COMPANY:Radio One IncBORN:Joliet, ILRAISED:Joliet, IL
Please outline your radio career so far:
Emmis Research, 1986; WFKX/Jackson, TN 1989-90; WJOL/Joliet, IL 1990-95; WGCI-AM & FM/Chicago 1993-1996; WLIT/Chicago 1996-99; WHQT/Miami 1999-2005; KDJM Denver 2005-2006; WKYS 2006-2006.
1) What was your first job in radio? Early influences?
I did research at Emmis Broadcasting. I gathered data for the launches of Hot 103 (now Hot 97) in New York and Power 106 in Los Angeles. My earliest influences were the jocks at WJPC in Chicago like Tom Joyner, Richard Steele, LaDonna Tittle, and Richard Pegue.
2) What led you to a career in radio? Was there a defining moment, which made you realize "this is it"?
As a kid, I was taken by the energy and enthusiasm of the air personalities and the great music they played. I just had to be part of it.
3) If you were just starting out in radio, knowing now, what you didn't then, would you still do it?
Most certainly!
4) What career path would you be following had it not been for this industry?
Law.
5) What was the first record/CD you purchased?
I bought the 45's of Barry White's "It's Ecstasy" and "Lovely Day" by Bill Withers at the same time.
6) Where do you see the industry and yourself five years from now?
Programming and expanding my knowledge.
7) Have music file sharing services, affected the way you program to your audience?
It's been nothing but positive. We have to work harder to find hits, which is a good thing. Plus, there is so much old school music out of print, file sharing is a good source to locate some of these lost gems and affords us the opportunity to make them new again.
8) How is the relationship between programmer and record label changing? For better or worse?
I think it continues to get better. With consolidation now affecting both sides of the fence, we're finally realizing we need each other more than ever.
9) Who is your favorite air personality not on your staff?
The Big Phat Morning Show (Marc Clarke, Marva, and Troy Johnson) at 92Q/Balitmore, Tom Joyner and Russ Parr
10) What is your favorite radio station outside of the market and why?
Heart 106.2/London, UK. It's a refreshing mix of AC, pop, and R&B...a true rhythmic AC.
Bonus Questions
Besides your own, what is your favorite radio format?
Adult Pop Standards. I'm talking Sinatra, Nat "King" Cole, Barbra Streisand, Barry Manilow, Johnny Mathis, and more. The music is absolutely timeless.
What format does not exist that should? Would it work?
Urban Adult Album Alternative. There is a lot of great music and artists that don't get mass airplay due to the fact they don't have the promotional firepower from the big labels. In addition, Urban Triple-A's could go deeper into major artists' CD's instead of what a label's priorities may be. Only two stations I know of come close to being Urban Triple-A's, WHUR/Washington and XM's "The Flow - Channel 61. I don't see this format working here in Miami, but it could do well in New York, D.C., Philly, Detroit, and Chicago.
Favorite artist you have met?
R. Kelly
What is the one truth that has held constant throughout your career?
Not to pigeonhole myself. I've got to be flexible and versatile enough to execute any format.
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