10 Questions with ... Josh Tielor
May 8, 2012
BRIEF CAREER SYNOPSIS:
10 years in the biz. First gig was 7-midnight on cross-town modern rocker KCVI. Then went on to PD two Alt stations that have both come and gone over the years in my market (KADQ & KEGE).
1. What led to the launch of the station?
A sick obsession with alternative rock and a deep desire to bring the format back to the area. There have been three Alternative stations in the market -- two that I have had a part in (X94 KADQ and 92.1 The Edge KEGE). Radio Pandemic is the fourth go at it for S.E. Idaho.
2. How are you branding RadioPandemic?
RadioPandemic is designed to play on the sci-fi /post-apocalyptic subculture. I envision the presentation as a EMP explosion meets zombie outbreak meets nuclear fallout. Put that in your head and shake it around with alternative music from the last 12 year or so and blamm-o! You got it!
3. Why did you launch the RadioPandemic online and via IPhone and Android apps six weeks in advance of signing on at KRXK/Rexburg, ID?
The station is designed to be available to the mass market, while still holding a local feel. The station could very well compete with Alternative stations across the country from a programming and music stance. It's bringing in the local elements like live event appearances, local contesting and so on that make it unique and special to this market.
4. What is the coverage of your AM radio signal?
The AM signal is a throbbing 1,000 watts full-time. It covers Rexburg, ID very strongly with fringe over-the-air listening into northern Idaho Falls.
5. Who is the RadioPandemic target audience?
RadioPandemic is targeted to adults 18-35 leaning male. It's been interesting to watch the statistics for the station. It's cool to have actual figures to look at versus an assumed measurement from a diary entry or phone survey. The station launched on March 1st, so we're still really early on trying to measure trending and overall response. We're still in the early stages of getting the word out for sure.
6. What makes the station unique?
I decided early on that I wanted to do this one differently than anything I had done in the past. One of the major things that I have done differently from the beginning is limitING the music library. Rather than play the typical alternative rock playlist, I've decided to keep my list limited to tracks from 2000 to now. This has raised a few eyebrows, but I think it helps the station stand out in the crowd. I love Nirvana just as much as the next guy, and it pains me not to play them, but at the same time, it's allowed me to hyper focus on getting the specialty tracks into rotation quicker and opens up my clock to allow for heavier current and new music rotations. I think it kicks ass!
7. Why will RadioPandemic be successful?
I can certainly say humbly, that I hope it will be successful. I think that we're approaching it entirely differently than anyone has, in this market at least. I think that the delivery method is unique enough that we are changing the competitive landscape a little bit. I am anxious to see where we sit in a few months from now.
8. What is your biggest challenge?
Up to this point, the hardest part has got to be raising awareness. The station is out there and looking for listeners. It's really just about letting people know that we exist.
9. What is most important to you when championing new music for the station?
When looking at what songs to add and how deep into specialty tracks to dive, it's important for me to look for good buzz. It takes a little bit of digging around to see what kind of a following a band has and how their promoting the record. You get a pretty good sense of it when you talk to a promo rep. It's fun when you get a hot record and people eat it up!
10. How are you using Social Media?
Social media is a big part what will help the Pandemic spread. We have a Facebook page and a Twitter account ,and a page on Google+, if you remember what that is. Beyond using it for sharing content that we've posted on our website, we've used it to share photos of the station building process and in the future will more than likely use it for contesting and more developed listener interaction.
What would surprise people most about you?
I don't own an iAnything.