Luke Bryan ... Worked Hard For This Week
August 23, 2013
Jimmy Carter in his homebase Nashville.
Don't you love it when things sometimes go the way they should? Luke Bryan has worked his whole life to have a month like this one -- the media, the sales, the growing sponsors ... everyone jumping on the bandwagon.
Luke Bryan's team and Luke, of course, did everything right. The Spring Break shows ... The Farm Shows ... treating the media respectfully and with a great sense of humor.
The ACM Entertainer of the Year may have been slightly premature but as we head toward the CMA Awards, it feels right.
Timing is everything. In sports you have momentum. With the CMAs, you also have politics. Partisan voting. People voting with their pocketbooks, not always for the best person. Luke has to operate in that ocean like everyone before him. It is the hard part.
His momentum is right... STILL Blake's year with the Entertainer of the Year is hard to top. Taylor Swift has grossed over $94 million in some 50 shows. She will top $100 million for the Red Tour. That is another zip code from Luke and any and everyone else in Country music for sure.
Carrie Underwood's show was a big success, too. It is a rough choice and will be dramatic. A half-dozen or more artists are at the top of their game right now.
Luke picked up Texaco as a sponsor this week. Huge grade-A pickup. These blue-chip folks think long and hard before they jump in with a human billboard. Luke has the energy and he's clean-cut.
Trouble-free. Hope we stays that way.
We do have some advertiser-friendly acts: Brad Paisley, Carrie Underwood, Rascal Flatts, Faith Hill, Tim McGraw, Martina McBride, all are scandal-free. Multi-national corporations don't like controversy and Lindsay Lohan headlines. Country music is advertiser-friendly, while some other music bases are anything but.
The cool fire of TV is about to shine on several acts as the Fall approaches. Carrie Underwood on the Sunday Night Football opening. Keith Urban on American Idol and Blake on The Voice.
Big publicity! Lots of exposure and begins Monday night. J Lo about to say yes to Idol.
Alan Jackson will make a bluegrass splash this week at the very small The Station Inn. WSM-A will carry the show via the Net.