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What, Lassie? (Arf Arf) You Say You Have A Meeting With A Marketing Firm? Good Dog
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Someone is trying for a Lassie comeback, with promotional appearances and stunts (including being on Ryan Seacrest's radio show) aimed at resurrecting the character's profile for new generations. But what's the point? Lassie was a product of a different era. Why not create something new and leave Lassie to the 1950s? (New York Times)
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