July 24, 2015In-Between Days
It was a mystery to me the other day after the Nielsen Voltair webinar when I found myself... you know, I'm not sure how to put this. I was going to say "disinterested," but that's not accurate; I'm very interested. "Frustrated" wasn't it, either. It was more a sense of suspended animation, or detachment, or maybe ennui. It felt like even though all of this matters, it's all just a bump in a very long road. There's so much more in play that when I figuratively stepped back and looked at -- cliché alert -- the Big Picture, it seemed like just a skirmish, early in a long battle. But the battle won't be Nielsen vs. Clients, or PPM vs. Voltair. And "battle" isn't really quite the metaphor for which I'm looking.
What the hell am I talking about? Good question. What I'm trying, and failing, to say is that the measurement issues are secondary, in my mind, to the need to settle on exactly what we're supposed to be measuring. And by THAT, I mean both the content side (radio, podcasting, streaming) and the buying side (specifically, agencies) need to get their priorities straight and come to an agreement on what everyone wants.
July 17, 2015Next Step
Hi. I'm in the back of a hotel ballroom again, at another convention. This one -- the Conclave -- was, as these things go, actually quite good, with some interesting, informative panels and sessions, and it was nice to see lots of young, aspiring radio professionals here ...
July 10, 2015Because I Said So
You know the rules. Talk stations have to be consistent. You have to have hosts who are politically aligned. The shows have to be a certain length, and in the same slot every single weekday. The clock is the clock, immutable. The hosts have to sound a certain way, ...
June 19, 2015Radio Anarchy And You
"Should I do a podcast?" "I've been thinking about trying a streaming show, but I'm not sure." I hear those a lot. I heard them last week at that convention in New York, and I get that in emails and phone calls and casual conversation. I hear that from radio ...
June 12, 2015Summer Semester
Okay, I gotta say something. I'm presently sitting in a room in New York, covering the Talkers conference, and about 2/3 of the way through a panel on ratings, after several mentions of the Voltair processing device that some feel can affect talk radio's ratings under ...
June 5, 2015Place Your Bets
How confident are you in radio? I mean, broadcast radio. Do you think it's nothing better content will fix? Do you think AM can be revitalized? Is there opportunity in things like HD Radio? Okay, then. Would you buy a station right now? With your own money? I'm ...
May 29, 2015Holding Out for a Hero
"You're in radio, huh? Yeah, that must be fun. You know, I can talk. You should give ME a show. I'd be great." I got that a lot when I was a program director. I got that from friends, acquaintances, all of them. I don't miss hearing that, because it always came ...
May 22, 2015Getaway Day
Does anyone want to work on the day before a long holiday weekend? Neither do I. I admit that I spent more time trying to come up with a good reason to blow off this column than actually preparing for it. In fact, this morning, I really didn't have anything, and then, ...
May 15, 2015In Pieces
At the moment that I'm writing this, it's raining. This being Southern California, the arrival of rain is traditionally greeted with the kind of news coverage other regions more accustomed to water falling from the sky would reserve for a major blizzard. That, drought ...
May 8, 2015The Old College Try
Radio is, if nothing else, one of the industries most enthralled with its past. Surely, every part of the media loves its history, from old movies and YouTube clips of vintage TV to the Internet Wayback Machine revealing that, eighteen years ago, the Internet was ...