March 24, 2017Another Angle
In past columns, I've talked about how radio is missing a bet on talk radio, specifically that there is not one single winning formula and that stations taking a different approach can win. And some readers -- and, sometimes, I myself -- construe that to mean competing with political talk by programming non-political talk, or counter-programming conservative with liberal, that sort of thing.
But that's not the only way to do it. The battle over the health care bill got me thinking about talk radio's role in the debate, and how I'd approach it if I were still programming. And then I thought about how public radio is growing with yet another approach, and I came to another conclusion that I'll probably contradict later but makes sense to me today, so that's what you'll get in this column. To wit:
March 17, 2017Friend in a Box
One of the essential elements of radio's success over the decades has been that the medium is uniquely suited to providing a feeling of companionship, a personal connection that's different from the engagement you get from social media, different from the more passive ...
March 10, 2017Everything's Fine
It occurred to me while listening to the panels at the Talk Show Boot Camp this week that what talk radio needs is a therapy session. There was a significant amount of self-congratulation by radio people here about the talk and news formats' good ratings fortune in ...
March 3, 2017The Next Next Big Thing
Did you get in on that Snap IPO? All the cool investors did. Even a high school made millions on it. Snap is all the rage on Wall Street, because it's the next big thing. What? You're asking what the business model is? Oh, well, you know Snapchat, right? Yeah, ...
February 24, 2017Stunt Casting
The first thought I had when the idea of Chris Christie getting a sports radio job resurfaced this week, as it does from time to time, was, well, here we go again. After all, I have some experience with putting celebrities and semi-celebrities on the air to do radio. It ...
February 17, 2017The Chairman, The Radio, And The Incessant Buzzing
The new FCC Chairman, Ajit Pai, gave a talk the other day about radio, and it was mostly what radio industry people would want to hear, a Greatest Hits of radio boosterism. That "93% reach!!!" statistic that would be a good basis for a drinking game at NAB conventions ...
February 10, 2017Let It Snow
It was not surprising that there was a public reaction a few weeks ago when it dawned on people in Philadelphia that KYW was no longer doing school closing announcements on the air -- the decision was quietly made before the season, but it took actually being IN the ...
February 3, 2017Code Orange
What was I telling you not too long ago? Something about how times have literally changed and that there's no "off hours" anymore and the news cycle is now 24/7/365 and if talk radio doesn't adapt.... Last weekend, huge news broke late Friday and carried over all ...
January 27, 2017Always On
This week, some thoughts that I'll probably disagree with shortly after sending this out. I reserve the right to argue with myself. Don't tell me you don't do the same thing.... All right, then. The Holiday 2016 ratings started to come out this week, and the ...
January 20, 2017You Against The World
What would you do if you discovered that the most popular radio personality had suddenly moved to your time slot, competing against you? What would you do if EVERY really popular personality was on against you? Could you compete? Would you try to pull out all the stops ...